Bestop Launches Supertop for Pickup Trucks
Feb 8, 2006
In response to continued growth in the pickup truck and related accessories market, Bestop is now offering the ever popular Supertop® soft top to this accessory-rich market, targeting mid-size truck owners first and leading with the well regarded Toyota Tacoma, announced Dan Spica, Vice President of Aftermarket Business Development for Bestop. The roll-out of the full size (6.5 ft. bed) Supertop® for Truck will take place later this spring.
With its 20-year history and legendary engineering, the Bestop® Supertop® offers high quality coverage over the truck bed at a price that makes it a viable alternative to hard shell systems. The Supertop® for Truck folds out of the way in seconds or is easily removed completely, offering the sport utility outdoorsman truck bed coverage that fits flexible, active lifestyles.
“Since lifestyle and recreational preferences are important to truck owners, the truck bed is a prime area to enhance through accessory add-ons,” says George Stickles, Product Manager for Bestop. “We are choosing to target this customer with utility, storage and cargo management systems perfected over the years through our Jeep® market that we know are desired today by many truck owners. As the best-selling mid-size truck on the market today, the Toyota Tacoma is ideally suited for Supertop® for Truck.”
“The market landscape and growth indicators of the Toyota Tacoma mirror Jeep Wrangler so closely that Bestop will be able to stay true to its core business while broadening into this lucrative market,” explains Stickles. “Through research we know that truck owners want to improve the utility of their truck and Supertop® for Truck is just what the doctor ordered.” Celebrating its 20th anniversary and noted as the first true convertible Jeep top, the Supertop® offers the highest quality in function, fit and style. And as of January 2006, it is now available to mid-size truck owners too.
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