Coleman Speaks Out
Feb 14, 2001
FROM: Jim Reid, Director of Public Relations
RE: Off-Road and Modified Vehicles
There seems to be some misunderstanding regarding off-road driving information and a related graphic illustration that appears in the National Forest Campground and Recreation Directory, a publication of Our Forests, Inc., sponsored by The Coleman Company. Some have focused solely on the graphic of an off-road vehicle with a circle and diagonal slash through it, suggesting incorrectly that Coleman is opposed to four-wheel drive or modified vehicles. That, of course, is not so.
On page 511 of the directory is a block of text accompanied by the graphic. The text clearly states that all travelers can and should keep themselves informed of the latest travel and road conditions as well as regulations regarding driving on and off designated roads and trails by picking up maps and regulations at ranger stations. Further, it notes that driving off designated roads and trails is illegal or prohibited in many areas. And it encourages responsible behavior and compliance with local regulations that are designed to conserve natural resources.
The intent of the graphic is to help convey the message that off-road travel is not allowed in some areas. One could liken it to the commonly used icon of a tent with a circle and slash over it. It doesn’t mean authorities or anyone else is categorically opposed to camping, it simply means that camping is not allowed in that area.
We hope that clarifies the matter. We will forward the concerns that have been expressed by 4x4 enthusiasts to the directory publisher with a suggestion that some other illustration be used to avoid confusion or misunderstanding.
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